POP ROCKS^® is the leading popping candy brand worldwide. POP ROCKS^® is the original brand and also a national brand that is synonymous with popping candy, with loyal consumers since 1970’s and a wide target audience – from kids to older teens and nostalgic adults.

POP ROCKS^® revolutionized the confectionery industry back in the 70’s when 500 million packages were sold in 18 months, becoming the “the hottest selling candy… in history”. It has since become a national brand full of energy, and a fast selling classic among top quality international confectionery items.

POP ROCKS^® enjoys a pop culture icon status and phenomenal popularity. POP ROCKS^® and the little Mikey myth are now part of American culture and a well known dispelled urban legend.